Cotton Cordell "Big O" Natural Crawdad

Description: The late Cotton Cordell transformed Fred Young’s wooden Big O carving into plastic in 1973 to create a tougher more consistently running bait and more than a million were sold during that first year. The Big O retains that original fish-catching action buoyant body and cover-deflecting ability as Young’s original but you can depend on each Big O to run true right out of the box at the same depth every time.